Tuesday, February 24, 2009

marketing mix


this ad just has one of the for P's of the marketing mix. the only P it has is the product P. what it's missing it's the P for price because it does not show it, it is also missing the P for place because it,s not showing where you can buy it or where they sell it at. LAst it is missing the P for promotion because it s not showing who uses it.

Tuesday, February 17, 2009

seven key functions

Nike soccer shoes is a good product that you can use the seven key functions Product/service management: they have to design a product that is better then the one before it,then they have to see if it has the durability that it needs to be put on the market so the have pros test them out.Distribution: they have to find an easy and cheap way to get the shoes from the factory to the stores and that won't damage the product. and also top send them to stores that sell that product.Selling: they sell indirect buy sending them to stores like soccer for all, soccer center, and they sell them direct by selling them through the Internet web site.Marketing-Information Management: they distribute the shoes depending on the customer they have in that area and they make the product depending on the needs of the customer.Financing: they make to different kinds of shoes originals for the people that have money and that can afford them and copies for the people that don't have the money to buy the originals.Pricing:they sell the originals for up to 400 dollars and the copies go no higher then 50 dollars.Promotion: they use soccer players to promote they re product.

Monday, February 2, 2009

superbowl ads

my favorite commercial was the Pepsi anthem because i really liked the music they used and the clips that they use for the video. also because it targeted all age groups not just one in particular. and it works in so many levels that anybody could understand it.